Coca-Cola sponsors more than 6 out of 10 water and theme parks
September 2014
Coca-Cola is the most active sponsor of theme and water parks worldwide, with the soft-drink giant sponsoring more than six out of every 10 parks, according to new research.
62 per cent of theme parks and water parks surveyed by IEG research reported that the beverage producer was a sponsor, with Panama Jack International following way off in second place with 32 per cent, while Mars and Unilever are joint third at 24 per cent.
The research also suggested that the most active type of sponsors for theme and water parks are food manufacturers, which are 10.5 times more likely to sponsor themed-attractions compared to other types of sponsors, while cars are the least likely sector to sponsor a theme or water park.
Figures released in 2009 on global theme park sponsorship placed total revenues at around US$250m (€193m, £153.9m), meaning Coca-Cola would be responsible for around US$155m (€119.9m, £95.4m) of that total, though figures will likely have increased since then.
Parks sponsored by Coca-Cola include the likes of Universal, Six Flags, SeaWorld and Disney to name a few, with the most obvious reason for the drinks giants' ubiquity being that its beverages are an ideal fit for outdoor attractions, which are generally in hot climates, with a young target market.
« back
|
|
|
Diary dates
from leisurediary.com
08-08 May 2024
Hospitality Design Conference
Hotel Melià ,
Milano ,
Italy
Read more »
10-12 May 2024
Asia Pool & Spa Expo
China Import & Export Fair Complex,
Guangzhou,
China
Read more »
18-22 May 2024
Eco Resort Network
The Ravenala Attitude Hotel,
Mauritius
Read more »
23-24 May 2024
European Health Prevention Day
Large Hall of the Chamber of Commerce (Erbprinzenpalais),
Wiesbaden,
Germany
Read more »
06-07 Jun 2024
World Sauna Forum 2024
Sataman Viilu ,
Jyväskylä,
Finland
Read more »
03-05 Sep 2024
ASEAN Patio Pool Spa Expo
IMPACT Exhibition Center,
Bangkok,
Thailand
Read more »
01-04 Oct 2024
Synergy - The Retreat Show
REVĪVŌ Wellness Resort Nusa Dua Bali,
Kabupaten Badung,
Indonesia
Read more »
01-03 Nov 2024
HEALING SUMMIT 2024 - The Heart Retreat
Broughton Sanctuary,
Skipton, Yorkshire ,
Portugal
Read more »
04-07 Nov 2024
Global Wellness Summit (GWS)
In person,
St Andrews,
United Kingdom
Read more »
More diary dates »
|
|