Nova Scotian Premier toasts a successful trip at The Scotch Whisky Experience
July 2014
In June, a delegation of politicians and tourism officials from Nova Scotia paid a visit to Edinburgh's Scotch Whisky Experience.
The Honourable Stephen McNeil, Premier of Nova Scotia, was joined on his tour by Patrick Sullivan, CEO of the Nova Scotia Tourism Agency, along with other members of the Premier's office. The group were in Europe on a trade mission to enhance the Canadian province's trade links and encourage foreign investment.
The group's itinerary consisted primarily of meetings with oil and gas businesses and other potential investors. However, they chose to include a stop at the five-star whisky visitor attraction to learn more about how the team combines Scotland's most iconic export with tourism. The visit gave officials a first-hand demonstration of excellence that might help generate the same level of interest in Nova Scotia's own attractions.
The Premier also met with airline officials in a bid to make Nova Scotia a more prominent North American destination for European travellers.
Julie Trevisan Hunter, Head of Marketing at The Scotch Whisky Experience said: "Canada is an especially strong market for us, with the number of visitors from the country increasing by 22% in 2013, and Canadian visitors for this year already up by 20%. There is a strong cultural connection between Scotland and Canada, particularly the East Coast of Canada, and we were happy to share in the group's love of Scotland and Scotch Whisky."
The Premier spent eight days in Europe, from 18-26 June, and also visited England, Belgium, the Netherlands and Germany.
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